We are delighted to announce the signing of an exclusive partnership agreement between our own market leading ecommerce brand Tiger, and British Garden Centres, the largest family-owned garden centre group in the UK.
Over the next three and a half years, we will now be planning to open 35 Tiger showsites at key locations within the British Garden Centres’ network, offering more consumers a firsthand look at Tiger’s high quality garden buildings.
This partnership reflects the shared culture, values, and growth ambitions of both companies, and further develops our passion for creating spaces that inspire relaxation and enjoyment of outdoor living.
Following a successful pilot programme launched in April 2023 at BGC’s flagship garden centre in Brigg, Lincolnshire, both parties have also signed an agreement for an additional five years at the site, underpinning the strategic development of this exciting project together.
This landmark move marks another significant step forward for Tiger’s offline strategy, aiming to establish a network of franchised Tiger showsites across the UK, and complementing our existing online success and position as the UK’s market leader in garden buildings.
Ged Lees, Managing Director at Woodlands Home & Garden Group, expressed, “We are incredibly excited to be partnering with the prestigious British Garden Centres Group. This exclusive deal allows us to showcase our range of Tiger garden buildings throughout the United Kingdom, playing a crucial role within the garden centre network.”
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